An Explorative Analysis of Electronic Retailing Customer Adoptions in the Context of Saudi Arabia

To learn more about what people in Saudi Arabia thought about online shopping, a survey was distributed throughout public locations in three major cities: Riyadh, Jeddah, and Medina. The questionnaires investigated consumers’ intersecting views regarding online and in-store shopping, and attempted to learn more about the perceived usefulness and attractiveness of online shopping in Saudi Arabia, as well as privacy or trust issues related to online shopping that are relevant for Saudi customer.

The main findings of this study revealed several important tendencies. For one, the study found that males favoured shopping online more than females. Moreover, respondents appeared to find online shopping to be relaxing due to reduced sales pressure. Also, proficiency in the English language seemed to be a determining factor in the consumer’s preference to shop online. In addition, people who seemed to dislike physical shopping favoured the idea of e-shopping. The findings above are exploratory in nature due to the limited sample size and sampling process. Additional study with expanded sample across a broader Saudi Arabian geographic base could be used to confirm the use initial exploratory findings.