Social media, a new revolution in the field of marketing: the effect of information sharing, peer pressure, entertainment and emotional connection on attitude towards the brand and in turn the purchase intention from the brand - ProQuest

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Social media, a new revolution in the field of marketing: the effect of information sharing, peer pressure, entertainment and emotional connection on attitude towards the brand and in turn the purchase intention from the brand

Sheth, Sradha Narendra. University of South Carolina ProQuest Dissertations Publishing, 2013. 1550868.