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ABSTRACT
The environmental degradation has evolved as one of the major issue for global concern. Problems such as ozone layer depletion, acid rain, air and water pollution are affecting the quality of human life day by day. Sustainable development is one way of overcoming such menace but at the same time continuous technological advancement and innovations are required to support the development in sustainable manner. The current study talks of sustainable economic, environmental and social development. The study aims the role of 'Green Products' in resource management. Various category of green products are available in the market which are eco-friendly and are good for health. The study suggested the factors influencing and hindering the adoption of green products. The paper highlights four measures namely Social, Economical, Political and Technological for adoption of green products by consumers. The study conclude with suggestions that continuous innovations are required that consume the natural resources in more sustainable way and produce eco-friendly goods which are recyclable and compostable.
Keywords: green products, Biodiversity, economic measures.
Introduction:
The environmental degradation is on rise around the world and both the consumers and the business marketers are concerned of its consequences. The concern for the environment is regarded as one of the important issue and almost two in three consumers (64% around the world) believes protecting the environment is one of the most important issue, even at the cost of economic growth (Ottman, 1998). It is good to see that environmental awareness is on rise and the people are realising the importance of conserving the environment (Jain and Kaur, 2004). Our unsustainable lifestyle in the past has left the environment highly destabilised. According to the study by (Grunert, 1995), around 30-40% of the environmental degradation has been bought by consumption activities of private households. As a result, public begun to feel considering environmental aspects in their consumption habits, and in turn, business felt strong need of environmentally responsible actions (Trivedi, Patel and Savalia, 2007). The protection of environment through sustainable consumption is possible through 'Green products'. The products which are non-toxic, made from recycled materials, minimally packaged and that has less of environmental impacts are known as green products (Ottman, 1998). The marketing of green products is at nascent stage in...