Content area
Full Text
Abstract
This article demonstrates how social media is a tool for modern information-age warfare. It builds on analysis of three distinct topics: social networking, propaganda, and news and information sharing. Two case studies are used to show how state and nonstate actors use social media to employ time-tested propaganda techniques to yield far-reaching results. The spread of the propaganda message is accomplished by tapping into an existing narrative, then amplifying that message with a network of automatic "bot" accounts to force the social media platform algorithm to recognize that message as a trending topic. The first case study analyzes Islamic State (IS) as a nonstate actor, while the second case observes Russia as a state actor, with each providing evidence of successful influence operations using social media. Coercion and persuasion will continue to be decisive factors in information warfare as more countries attempt to build influence operations on social media.
For years, analysts in the defense and intelligence communities have warned lawmakers and the American public of the risks of a cyber Pearl Harbor. The fear of a widespread cyber-based attack loomed over the country following intrusions against Yahoo! email accounts in 2012, Sony Studios in 2014, and even the United States government Office of Personnel Management (OPM) in 2015. The average American likely did not understand exactly how, or for what purposes, US adversaries were operating within the cyber domain, but the implications of future attacks were not difficult to imagine. Enemies of the United States could target vulnerable power grids, stock markets, train switches, academic institutions, banks, and communications systems in the opening salvos of this new type of warfare.1
In contrast to more traditional forms of cyberattack, cyber operations today target people within a society, influencing their beliefs as well as behaviors, and diminishing trust in the government. US adversaries now seek to control and exploit the trend mechanism on social media to harm US interests, discredit public and private institutions, and sow domestic strife. "Commanding the trend" represents a relatively novel and increasingly dangerous means of persuasion within social media. Thus, instead of attacking the military or economic infrastructure, state and nonstate actors outside the United States can access regular streams of online information via social media to influence networked...