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AFTER THIS YEAR'S Super Bowl, I just couldn't do it anymore. As it was, any time I had to log on to Go Daddy I felt some combination of embarrassment and annoyance at the registrar's approach to women and marketing. But after its execrable ad efforts around this year's game, I found that I just couldn't stomach contributing anything to this organization any longer. I'm transferring my domains and my insignificant little piece of business elsewhere.
Now, I tend to be a bit of a free-speech type. I'm generally bothered by people and groups that attempt to silence advertisers for their "controversial" messages (probably because the complainers tend to be religious groups like the Family Research Council toward whom I feel a molecularlevel antipathy). I don't stand on PC ceremony and, frankly, I dislike being put in the position of having to storm off in a selfrighteous huff.
As an advertising journalist I am aware that...