Content area
Full Text
CHICAGO--Montgomery Ward threw its hat into the teleshopping ring by launching an Electric Avenue & More teleretailing program on the ValueVision cable network.
The program consists of five two-hour shows per week, and may be expanded if the test is successful.
This teleshopping program comes just two months before the debut of Montgomery Ward's Electric Avenue & More megastore, and the naming of Alan E. DiGangi as vice president of that operation.
DiGangi, a longtime Ward veteran who recently served as vice president, west territory, will oversee all aspects of the 50,000-sq.-ft. megastore operation, which debuts its first three locations...