An empirical study of influences of foreign-based DBS services on attitudes of Korean adolescents

1997 1997

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Abstract (summary)

In the 1970s and 1980s various experimental direct broadcast satellites were launched to provide television service without terrestrial relay systems. NHK, public television owned by the Japanese government, launched the world's first DBS and started to broadcast directly from the satellite in 1984. Since Korea came under the NHK's footprint, many studies emerged in the field of DBS' influences. There are several foreign based DBS program services in Korea besides NHK. They heavily influence millions of Koreans.

This thesis explored the relationship between foreign DBS' influences and Korean adolescents' behaviors by means of a survey of 543 randomly selected subjects. Subjects were asked (a) if they have a satellite dish or cable television services, (b) if they have Internet access, (c) their favorite DBS program type, (d) their socioeconomic background, (e) school performance, (f) their reactions to several hypothetical situations, and (g) their age.

Analysis of the data yielded several significant relationships. Korean adolescents having access to foreign DBS services had significantly higher levels of reaction with violence and willingness to use violence than students who don't have such access.

Students who have access to the Internet were significantly more likely to report higher levels on the violence measure.

Sex and urban vs. rural environment were not significantly related to any of the dependent variables.

One of the main dependent variables, approval of violence, was not significantly related to any of the independent variables, possibly because approval of violence is a moral issue rather than a situational issue.

Students of different socioeconomic classes had similar attitudes in several of the hypothetical situations.

Indexing (details)

Mass media
0708: Mass media
Identifier / keyword
Communication and the arts
An empirical study of influences of foreign-based DBS services on attitudes of Korean adolescents
Kang, Il-Bong
Number of pages
Publication year
Degree date
School code
MAI 45/06M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
Kutztown University of Pennsylvania
University location
United States -- Pennsylvania
Source type
Dissertations & Theses
Document type
Dissertation/thesis number
ProQuest document ID
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
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