Abstract/Details

Motivational messages: Direct contact and turnout


1999 1999

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Abstract (summary)

The following project attempts to connect one type of campaigning, direct contact, to voter turnout. Direct contact is defined as any type of campaign communication that is directed from the campaign at an individual voter. Most direct contacts are either telephone calls or direct mail pieces. The working assumption is that campaign activities matter in determining voter turnout apart from the demographic, political, and psychological characteristics of individual voters. Four congressional districts, two from 1994 and two from 1996, are chosen for analysis. Data is collected on the direct contact efforts of the eight campaigns taking place within the four congressional districts. The direct contact information is then coded onto voter files containing the actual turnout information, age, and party registration of each voter. Using logistic regression, the effects of direct contact are analyzed while controlling for past voter history, age, and party affiliation.

Indexing (details)


Subject
Political science;
Marketing
Classification
0615: Political science
0338: Marketing
Identifier / keyword
Social sciences, Direct contact, Elections, Motivational messages, Turnout, Voter
Title
Motivational messages: Direct contact and turnout
Author
Hannahan, Michael T.
Number of pages
277
Publication year
1999
Degree date
1999
School code
0118
Source
DAI-A 60/05, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9780599328914, 0599328916
Advisor
Mileur, Jerome
University/institution
University of Massachusetts Amherst
University location
United States -- Massachusetts
Degree
Ph.D.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
9932318
ProQuest document ID
304516603
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/304516603
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