In search of innovation: Search determinants of new product introductions
In this dissertation I examine the impact of innovation search , i.e., the firm's problem-solving efforts to create knowledge, on new product introductions. I ask two questions: (1) How does innovation search affect the number and radicality of new product introductions? and, (2) How do constraints to firms' search behavior affect these introductions? I define new product introduction as any change in the product's design characteristics (Martin & Mitchell, 1998) and the radicality of product innovation as the extent to which the innovation improves the user service characteristics in the design (Dougherty, 1992; Henderson, 1993). This research draws on three theoretical perspectives: resource-based view, organizational search (i.e. learning), and the evolutionary perspective. Longitudinal data from the industrial robotics industry is used for testing the predictions of the study.