Abstract/Details

Discriminating technologies: Personal information in an age of computer profiling


2000 2000

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Abstract (summary)

The doctoral dissertation critically investigates the processes, sites and technologies of consumer profiling. Technologically speaking, the dissertation focuses on the means by which individual consumption patterns and histories (demographic and psychographic data) are automatically solicited into computerized databases and networks. In addition to providing a historical perspective on consumer profiling or solicitation technologies (from product registration cards and mail-in coupons to point-of-sale scanners, smart cards, computer databases and registration sites on the world wide web), the dissertation also attempts to theorize the spatial, international and politically discriminatory dimensions of consumer profiling. In so doing, the dissertation analyzes a number of niche marketing and consumer profiling campaigns that attempt to construct maps of targeted consumer markets in trans-national territories and cyberspace.

Indexing (details)


Subject
Mass media;
Information Systems
Classification
0708: Mass media
0723: Information Systems
Identifier / keyword
Communication and the arts; Computer profiling; Information technologies; Media theory; Personal information
Title
Discriminating technologies: Personal information in an age of computer profiling
Author
Elmer, Greg
Number of pages
220
Publication year
2000
Degree date
2000
School code
0118
Source
DAI-A 61/02, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
0599645954, 9780599645950
Advisor
Chang, Briankle G.
University/institution
University of Massachusetts Amherst
University location
United States -- Massachusetts
Degree
Ph.D.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
9960748
ProQuest document ID
304627889
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/304627889
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