Abstract/Details

(Im)perfecting perfection: Socially conscious marketing and the professional communicator


2008 2008

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Abstract (summary)

This thesis is an interdisciplinary study that examines the beauty and advertising industries with regard to young women and body image, specifically with respect to body weight. By analyzing America's obsession with perfection, the problem with perfection, and why organizations are or are not "jumping on board" the socially conscious bandwagon when it comes to advertising and body image, this thesis will provide my audience, marketing professional communicators in the beauty industry, with necessary information so that individuals may serve as advocates for young women while providing their employers with quality dedication to their organization. The six main takeaways professional communicators should get from this thesis are to: (1) Realize the impact professional communicators have both individually, and collectively, on the identity formation of adolescent females; (2) Consider educating youths about images early on in their lives; (3) Look at successful beauty business organizations that are currently employing socially conscious marketing; (4) Conduct research on alternative marketing strategies; (5) Prepare professional presentations to educate colleagues of this issue; (6) Use personal and professional ethics to lead the discussion of alternative marketing strategies.

This thesis also adds to the contributions made to the debate about perfection, the body, as well as organizational and personal responsibility.

Indexing (details)


Subject
Marketing;
Womens studies;
Rhetoric;
Composition
Classification
0338: Marketing
0453: Womens studies
0681: Rhetoric
0681: Composition
Identifier / keyword
Social sciences; Language, literature and linguistics; Adolescent; Beauty industry; Body image; Eating disorders; Professional communicators; Socially conscious marketing
Title
(Im)perfecting perfection: Socially conscious marketing and the professional communicator
Author
Hakamiun, Layla Renee
Number of pages
109
Publication year
2008
Degree date
2008
School code
0050
Source
MAI 46/05M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9780549520115
Advisor
Haynes, Cynthia
University/institution
Clemson University
Department
English
University location
United States -- South Carolina
Degree
M.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1450713
ProQuest document ID
304674044
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/304674044
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