Abstract/Details

The role of <i>ethos</i> and <i>parrhesia</i> in the presidential reelection discourse of George Herbert Walker Bush


2007 2007

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Abstract (summary)

The purpose of this study is to focus on the role played by rhetoric in the 1992 reelection discourse of George H. W. Bush. The inability of the president and his speechwriters to effectively create a presidential ethos for the president through candid speech will inform the study. The intention of the study is to also consider the ways in which three of Bush's major speeches may have contributed to the lack of an effective presidential ethos that the American public found lacking in the 1992 campaign.

The study's methodology includes a close reading of three presidential speeches given by George H.W. Bush, which analyze the ways Bush and his speechwriters defined Bush's public ethos. Finding examples of where parrhesia within each speech was also part of the close reading. Another component of the study involved the use of primary and secondary sources to support the analysis of Bush's speeches. Archival sources from the Bush Library were used to highlight instances of revision in the speeches, and one of the members of Bush's speechwriting staff was interviewed.

Major sources that were used in the study were primary and secondary sources involving the 1992 campaign, and the political career of George H.W. Bush. Archival information pertaining to Bush's speeches was also used, as was data from the Gallup Poll online database. The data gathered from these sources were used to analyze how the rhetorical terms of ethos and parrhesia were used within each of the speeches. How the public perceived the president's character and his truthful speech were analyzed within each speech in order to come up with the study's conclusions.

The results of the study show that Bush and his speechwriters could not create a presidential ethos compelling enough for American voters to reelect him. Bush's reluctance to engage in conflict with those he worked with was problematic in presidential speechwriting because the fragmented nature of his political base made conflict inevitable. The president's ethos was weakened by his inability to speak of a promising future. Bush could speak truthfully to his audience, yet the public grew to doubt his public speech as the 1992 election drew near.

Indexing (details)


Subject
Communication;
Political science;
Rhetoric;
Composition
Classification
0459: Communication
0615: Political science
0681: Rhetoric
0681: Composition
Identifier / keyword
Communication and the arts; Social sciences; Language, literature and linguistics; Bush, George H. W.; Discourse; Ethos; Parrhesia; Presidential reelection; Rhetoric; Speeches
Title
The role of <i>ethos</i> and <i>parrhesia</i> in the presidential reelection discourse of George Herbert Walker Bush
Author
Mollick, Kathleen Anne
Number of pages
326
Publication year
2007
Degree date
2007
School code
0925
Source
DAI-A 68/09, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9780549247975
Advisor
Burns, Hugh
University/institution
Texas Woman's University
University location
United States -- Texas
Degree
Ph.D.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
3282727
ProQuest document ID
304739014
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/304739014
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