Abstract/Details

Reliability and validity of a survey for designing a global positioning system


2007 2007

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Abstract (summary)

An increasing trend of affordable GPS receivers has been released from military use to civilian use, especially in the automobile industry. In a competitive market, it is critical to launch a GPS product, which meets the needs of customers. However, there are limited resources of obtaining customer opinions' on future GPS products due to the fact that it is a relatively new technology for civilians.

The goal of this study is to design a GPS customer survey to capture the voice of customer to motivate strategic analysis on the future GPS market. 14 questionnaire items were designed to compose the GPS survey contents. The survey must have high instrument reliability, and evidence of content validity.

The results indicated the designed GPS survey demonstrated evidence of reliability and validity to support the designed GPS customer survey study is a feasible instrument method to reflect the voice of customer. Furthermore, an exploratory factor analysis (EFA) provided 36 a better factor analysis result reduction from 14 factors to 2 factors which provided evidence for further investigation in future.

Indexing (details)


Subject
Marketing;
Social research;
Global positioning systems--GPS;
Consumer attitudes;
Polls & surveys;
Reliability;
Validity;
Automobile industry;
Technological change;
Studies
Classification
0338: Marketing
0344: Social research
Identifier / keyword
Social sciences
Title
Reliability and validity of a survey for designing a global positioning system
Author
Ding, Guifang
Number of pages
41
Publication year
2007
Degree date
2007
School code
0254
Source
MAI 45/06M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9780549022701
Advisor
Sawilowsky, Shlomo
University/institution
Wayne State University
University location
United States -- Michigan
Degree
M.Ed.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1444321
ProQuest document ID
304808196
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/304808196
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