Abstract/Details

New product development in early -stage firms


2007 2007

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Abstract (summary)

For early-stage or start-up companies, the risks associated with missteps in the new product development (NPD) process can lead not only to product failure, but company failure. Disciplined product development has been a hallmark of mature companies for decades, resulting in shorter development cycles, reduced costs, and higher quality products. For early-stage firms, detailed investigation into their NPD processes is lacking. This dissertation focuses on NPD of start-ups and early-stage companies and is divided into three parts. The first is a comprehensive survey and analysis of 35 firms, which details the NPD methods actually used by start-ups, both successful and unsuccessful. Independent variables include the use of cross-functional teams, market planning, industrial design, product platforms, cost accounting, and limited phase-gate management. What was found is that early-stage firms using the core development principles experienced positive results in firm performance. The second part of the dissertation is a detailed case study of three start-ups. The case studies include historical case information provided by the Innovation Factory, Accentra (PaperPro), and KCF Technologies (KCF). The third and final part of the dissertation introduces a novel product development process for improving NPD within early-stage companies that is demonstrated with a case study from industry. The dissertation concludes with discussion on contributions and future research.

Indexing (details)


Subject
Management;
Industrial engineering
Classification
0454: Management
0546: Industrial engineering
Identifier / keyword
Social sciences; Applied sciences; Early-stage firms; Product development; Start-ups
Title
New product development in early -stage firms
Author
Marion, Tucker J.
Number of pages
201
Publication year
2007
Degree date
2007
School code
0176
Source
DAI-B 68/10, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9780549250579
University/institution
The Pennsylvania State University
University location
United States -- Pennsylvania
Degree
Ph.D.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
3284967
ProQuest document ID
304838165
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/304838165
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