Abstract/Details

An analysis of in-room entertainment technologies in hotels


2009 2009

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Abstract (summary)

In-room entertainment technology continues to evolve in the hotel industry. However, given the multitude of entertainment products available in the market place today, hoteliers have little clarity of guests' expectations and which in-room entertainment technology amenities will drive guest satisfaction and increase loyalty to the hotel brand. In this highly competitive environment for travelers, lodging managers should better understand their guests' expectations in order to keep current customers and attract new customers. The purpose of this study is to explore differences in in-room entertainment technology amenity needs between leisure and business travelers as well as, to discover the importance and satisfaction ratings of in-room entertainment technology amenities among these two groups of travelers when selecting hotels. A sample of 2,500 frequent travelers was drawn randomly from a national database by rent-a-list.com for this study.

The findings of this study will be useful in evaluating and implementing in-room entertainment technology amenities in hotels at both the local and corporate level. Moreover, these findings will provide guidance in developing short-term and long-term strategies for the application of technology in hotel guests' services offerings. Hotel managers and operators should find the importance and satisfaction means presented in this study useful when making hotel investments in guest room entertainment technology. This research studied the world of in-room entertainment services from the guest's perspective.

Indexing (details)


Subject
Marketing;
Management;
Information science
Classification
0338: Marketing
0454: Management
0723: Information science
Identifier / keyword
Communication and the arts; Social sciences; Guestroom technology; Hotel technology; In-room technology amenities; Technology amenities; Video gaming
Title
An analysis of in-room entertainment technologies in hotels
Author
Bilgihan, Fehmi Anil
Number of pages
134
Publication year
2009
Degree date
2009
School code
0060
Source
MAI 48/01M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781109385731
Advisor
Cobanoglu, Cihan
Committee member
Beldona, Srikanth; Miller, Brian L.
University/institution
University of Delaware
Department
Department of Hotel, Restaurant and Institutional Management
University location
United States -- Delaware
Degree
M.S.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1469478
ProQuest document ID
304880030
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/304880030/abstract
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