Abstract/Details

Online audiences for foreign language films: Implications of the Internet as the new cultural arena


2009 2009

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Abstract (summary)

Among the variety of content emerging on the Internet during the past few years, foreign language films stand out as one of the most accessible sources representing foreign cultures in the U.S. media landscape. With the prevalence of broadband in the U.S., online viewing provides opportunities for many video contents rarely seen on the mainstream media platforms such as on TV and in theatre. Based on a review of foreign language cinema’s past performance in the U.S. and an examination of its current situation, this research explores the uncharted terrain in which the audience is engaged with foreign language films through the Internet. This dissertation applies various research methodologies including secondary data analysis, survey research, and interviews to find out how does online viewing affect the existing pattern of foreign language films viewing in the U.S. and what does it mean for the new cultural arena.

Indexing (details)


Subject
Mass communications;
Film studies
Classification
0708: Mass communications
0900: Film studies
Identifier / keyword
Communication and the arts, Broadband, Cross-cultural audience research, Foreign language films, Online viewing, Viewing context
Title
Online audiences for foreign language films: Implications of the Internet as the new cultural arena
Author
Tu, Haijing
Number of pages
189
Publication year
2009
Degree date
2009
School code
0118
Source
DAI-A 70/12, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781109501070
Advisor
Morgan, Michael
Committee member
Byg, Barton; Hanson, Jarice
University/institution
University of Massachusetts Amherst
Department
Communication
University location
United States -- Massachusetts
Degree
Ph.D.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
3380033
ProQuest document ID
304922650
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/304922650
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