Abstract/Details

“Bollywood's global concoction”: Transnational India on global screens


2009 2009

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Abstract (summary)

The liberalization of Indian Economy and the Government's accordance of Industry status to the Indian film industry in 1998 has had a major impact on all aspects of Indian cinema; ranging from changes in movie budgets, financing, industry structure and marketing strategies to changes in the films themselves. On the opposite end of market spectrum, liberalization and ensuing globalization have also influenced audience tastes and expectations. This thesis delves into the transitions in the Indian Hindi film industry and its product, with specific focus on the time period 2006-2009 when these changes have picked up an accelerated pace, in order to prove the contention that the changes represent an effort on part of the Indian film industry to create a product that fits the paradigm of global consumerism. With the success of Slumdog Millionaire, when the world is looking at India for a slice of its thriving film industry's cost-effective "exoticism", the thrust of this thesis is to analyze the nature these global economic and cultural flows and demonstrate the possible implications of these changes for Indian identity, Indian cinema as well as the world film industry.

Indexing (details)


Subject
Film studies
Classification
0900: Film studies
Identifier / keyword
Communication and the arts; Bollywood; Consumerism; Global monoculture; Globalization; Hollywood collaboration; Slumdog Millionaire
Title
“Bollywood's global concoction”: Transnational India on global screens
Author
Rai, Swapnil
Number of pages
164
Publication year
2009
Degree date
2009
School code
0210
Source
MAI 48/02M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781109485264
Advisor
Griffin, Sean
Committee member
Cox, William Michael; Kompare, Derek
University/institution
Southern Methodist University
Department
Cinema-TV
University location
United States -- Texas
Degree
M.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1470259
ProQuest document ID
305000773
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/305000773
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