Abstract/Details

Visual verbal meaning collaboration: A framework for the study of communication design


2004 2004

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Abstract (summary)

Building a discipline for visual/verbal design has been problematic because the profession thus far rests on assumptions that, on one hand, recast visual elements as objects to be “read,” or on the other, propose that verbal elements are background content or spatial texture for the visual design. These assumptions of reducibility ignore the status of visual and verbal elements as sui generis, making the interaction of these elements a matter of careful exploration rather than casual fact. Despite their inadequacies, describing visual/verbal collaboration based on these reducibility assumptions can nonetheless appear to handle a variety of visual/verbal interactions. This fact explains both the persistence and popularity of reducibility assumptions in light of their limitations.

What is needed is a framework that can account not only for cases where reducibility approaches seem to apply, but also can handle cases where such approaches fail. To that end, this work proposes a framework that attempts to more adequately describe visual/verbal collaborations; collaborations that encourage audiences to both look and read.

This dissertation identifies and names six fundamental kinds of visual/verbal collaboration, also known as types of play—a synonym for collaboration. These types are Identity Play, Parallel Play, Sequenced Play, Reflecting Interplay, Contradicting Interplay, and Redefining Interplay. Each type has compositional elements that are particular to its category. Each of these collaborative types is an inventional resource that serves specific rhetorical situations.

Indexing (details)


Subject
Rhetoric;
Composition;
Design;
Interior design;
Mass media
Classification
0681: Rhetoric
0681: Composition
0389: Design
0389: Interior design
0708: Mass media
Identifier / keyword
Communication and the arts; Language, literature and linguistics; Communication design; Meaning collaboration; Visual/verbal rhetoric
Title
Visual verbal meaning collaboration: A framework for the study of communication design
Author
Hagan, Susan
Number of pages
232
Publication year
2004
Degree date
2004
School code
0041
Source
DAI-A 65/12, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9780496924172, 0496924176
Advisor
Kaufer, David S.
University/institution
Carnegie Mellon University
University location
United States -- Pennsylvania
Degree
Ph.D.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
3159284
ProQuest document ID
305202018
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/305202018
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