Abstract/Details

Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media


2006 2006

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Abstract (summary)

This thesis provides an initial examination of how firms created in or moving into an emerging market use public relations to legitimize their actions and policies to make them appear useful and responsible to their stakeholders. While past studies have focused largely on news coverage and public perception of emerging markets, this investigation centers on organizations' use of press releases to communicate their activities and set the media agenda about these markets. These ideas are examined in the emerging market of nanotechnology. This study finds that news coverage of diversified firms and non-diversified firms contained very similar themes. Non-diversified firms received a higher than expected proportion of business-themed news coverage whereas diversified firms received a higher proportion of research-themed coverage.

Indexing (details)


Subject
Business community;
Journalism;
Mass media;
Emerging markets;
Public relations;
Nanotechnology;
News media;
Press releases;
Studies
Classification
0310: Business community
0391: Journalism
0708: Mass media
Identifier / keyword
Communication and the arts; Social sciences
Title
Using public relations to gain legitimacy in an emerging market: Nanotechnology firms and the news media
Author
Asiri, Sami M.
Number of pages
93
Publication year
2006
Degree date
2006
School code
0208
Source
MAI 45/03M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
Advisor
Carroll, Craig
University/institution
University of Southern California
University location
United States -- California
Degree
M.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1441022
ProQuest document ID
305275845
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/305275845
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