Abstract/Details

Managed profiles: The value of personal information in commercial exchange


2003 2003

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Abstract (summary)

The research objective of this dissertation is to empirically test factors that are believed to influence consumer personal information disclosure in marketing, using economic theory and social exchange theory as a foundation. Specifically, this research tests the effects of elicitation type (transactional, relational) and level of trust (low, high) on Actual Disclosure, using a 2 x 2 experimental design delivered via the computer. As well, this research examines the effects of fairness judgment, risk perceptions and benefit perceptions as moderating processes. These processes are examined using both pencil and paper questionnaire and cognitive response. Findings suggest that the effects of elicitation and trust on disclosure are complex, and it is the interaction of these processes that affect disclosure of certain types of personal information. Findings also suggest that risk mediates the effects of elicitation and trust on disclosure, with higher risk perceptions leading to less disclosure. Finally, as the overall level of disclosure in this study was higher than previous research in privacy/disclosure attitudes would indicate, attitude-behavior theories and models are used to explain the differences in “what people say they would do” and “what they actually do.”

Indexing (details)


Subject
Marketing;
Economic theory;
Personal information;
Studies
Classification
0338: Marketing
Identifier / keyword
Social sciences; Commercial exchange; Consumer behavior; Managed profiles; Personal information; Privacy
Title
Managed profiles: The value of personal information in commercial exchange
Author
Norberg, Patricia A.
Number of pages
169
Publication year
2003
Degree date
2003
School code
0186
Source
DAI-A 64/12, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
Advisor
Dholakia, Ruby Roy
University/institution
University of Rhode Island
University location
United States -- Rhode Island
Degree
Ph.D.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
3115636
ProQuest document ID
305307722
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/305307722
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