Abstract/Details

Bayer's Baycol/Lipobay crisis in the news: Themes, frames and sources in German and American newspaper coverage


2006 2006

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Abstract (summary)

The research of framing in public relations crises is a developing area. While previous studies analyzed how organizations frame crisis events, little research has been done on media framing of crises. This study employed quantitative content analysis to analyze crisis coverage in two major newspapers each from Germany and the United States. The crisis occurred in 2001 when the German pharmaceutical company Bayer withdrew an anti-cholesterol drug---Baycol/Lipobay---because it was associated with several deaths. This study analyzed the frames used by journalists and company officials, but also focused on the sources journalists cited when covering the crisis. The research found more coverage in German papers, but also differences in the most common themes and frames in the two countries. Results indicate communicative strategies used by company officials might have impacted newspaper frames. All papers strongly relied on elite sources, especially company officials, with the patients' viewpoints hardly represented.

Indexing (details)


Subject
Journalism
Classification
0391: Journalism
Identifier / keyword
Communication and the arts
Title
Bayer's Baycol/Lipobay crisis in the news: Themes, frames and sources in German and American newspaper coverage
Author
Billgen, Nadine C.
Number of pages
98
Publication year
2006
Degree date
2006
School code
0099
Source
MAI 44/04M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9780542558085, 0542558084
Advisor
Marsh, Charles
University/institution
University of Kansas
University location
United States -- Kansas
Degree
M.S.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1432982
ProQuest document ID
305321369
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/305321369
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