Abstract/Details

Fresno State alumni: An assessment of needs, wants, and desires


2005 2005

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Abstract (summary)

The objective of this project is to research and assess Fresno State alumni. The population was defined and the instrument was created in order to compare and contrast the needs, wants, and desires of alumni. The study was conducted using e-mail addresses that were sent to 25,301 alumni that realized 2,195 responses for an overall response rate of 8.68 percent.

The completed project provides results of the survey, a summary of the findings, recommendations for the future, and a conclusion.

Founded in 1911, Fresno State (California State University, Fresno) will soon begin preparations to officially celebrate its centennial to take place six years from now, in 2011. The findings from this study could be utilized to assist with engaging connections to-and-from alumni in planning these celebratory preparations, as well as stimulating alumni participation for attendance at events, and enhancing possible donations to the university.

Indexing (details)


Subject
Marketing;
Higher education
Classification
0338: Marketing
0745: Higher education
Identifier / keyword
Social sciences; Education; California
Title
Fresno State alumni: An assessment of needs, wants, and desires
Author
Robertson, Peter Erle
Number of pages
100
Publication year
2005
Degree date
2005
School code
6050
Source
MAI 44/06M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9780542711275
Advisor
Rice, William
University/institution
California State University, Fresno
University location
United States -- California
Degree
M.B.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1435164
ProQuest document ID
305348737
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/305348737
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