Mass customization performance index
Mass Customization combines the most desirable attributes of craft manufacturing and mass production into one system. It is a technique that allows suppliers to provide customized products to their customers without sacrificing cost and lead time. Current literature describes what Mass Customization organizations are capable of offering their customers, but there is little exploration of how organizations are able to operate efficiently under these conditions.
This research explores the business strategies that are used to enable Mass Customization attributes. A quantitative methodology is developed to analyze the cause and effect relationships between enabling business strategies and Mass Customization attributes. The Analytic Hierarchy Process is used to weight the importance of the attributes and the strategies. Multi-Attribute Utility Theory is used to score an organization's performance level for strategies. These weights and scores are rolled up into a single Mass Customization Performance Index, indicating an organization's Mass Customization capabilities.
Using the Mass Customization Performance Index, the strategy which has the most significant impact on Mass Customization capabilities is identified. This allows organization's to prioritize their strategy improvement efforts to yield the desired level of Mass Customization capabilities.