Abstract/Details

Great oaks from little acorns grow: Strategies for new venture growth


2006 2006

Other formats: Order a copy

Abstract (summary)

This dissertation addresses a critical issue in organizational studies---new venture growth. Although large size confers many advantages, young firms find it difficult to grow because they face severe financial constraints and their founders are so crucial to their operations that founder-exit often threatens firm survival. Building on arguments about social embeddedness, I propose that new ventures overcome growth constraints and compensate for their meager financial resources by acquiring social resources such as legitimacy and status by mimicking the structures and activities of established firms, and by affiliating with high-status customers. I seek to answer three questions: How do social resources acquired by new ventures affect their growth rates? How do social resources moderate the impact of founder departure on new venture growth? What is the relative importance of social resources to new and established firms---that is, are social resources substitutes for financial resources? I answer these questions by analyzing firms in the New York and Chicago advertising industry. I acquired longitudinal data on advertising agencies and their customers from The Standard Directory of Advertising Agencies and The Standard Directory of National Advertisers and Ad $ Summary , respectively. Data on industry awards come from the Cannes Advertising Festival. Interviews with industry participants qualitatively augmented my analysis of these archival data.

Indexing (details)


Subject
Management;
Marketing
Classification
0454: Management
0338: Marketing
Identifier / keyword
Social sciences; Advertising; Entrepreneurship; New venture
Title
Great oaks from little acorns grow: Strategies for new venture growth
Author
Khaire, Mukti V.
Number of pages
172
Publication year
2006
Degree date
2006
School code
0054
Source
DAI-A 66/12, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9780542462634, 054246263X
Advisor
Haveman, Heather
University/institution
Columbia University
University location
United States -- New York
Degree
Ph.D.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
3199564
ProQuest document ID
305359197
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/305359197
Access the complete full text

You can get the full text of this document if it is part of your institution's ProQuest subscription.

Try one of the following:

  • Connect to ProQuest through your library network and search for the document from there.
  • Request the document from your library.
  • Go to the ProQuest login page and enter a ProQuest or My Research username / password.