Abstract/Details

The influence of high/low context culture and power distance on choice of communication media: Students' media choice to communicate with professors in Japan and America


2005 2005

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Abstract (summary)

This study focuses on two widely-used cultural constructs, high/low context culture (HC/LC culture) and power distance (PD), and investigates their influence on media choice behavior. The assumptions Japan is a HC, high PD culture, and the United States a LC, low PD culture were tested. The study also explored the association between individual cultural values and choice of communication media. Specifically, college students' choice of communication media when contacting their professors was examined in Japan and the United States. Participants (N=141) reported their HC/LC communication and PD values on two new scales, and reported their choice of media for 17 hypothetical situations in which they contact their professors. The results confirmed that Japan has a relatively higher context culture and the U.S. a relatively lower context culture. The association between individual HC/LC values and media choice was not found. The reliability of PD scale did not reach an acceptable level, resulting in a failure to test the assumption of Japan being a higher PD culture and the U.S. a lower PD culture. However, the post hoc analysis revealed significant differences between Japanese students' and American students' media choices. A possible explanation for this result is proposed. Implications and limitations of the study are also discussed.

Indexing (details)


Subject
Communication
Classification
0459: Communication
Identifier / keyword
Communication and the arts
Title
The influence of high/low context culture and power distance on choice of communication media: Students' media choice to communicate with professors in Japan and America
Author
Richardson, Rieko Maruta
Number of pages
52
Publication year
2005
Degree date
2005
School code
0128
Source
MAI 44/02M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
Advisor
Smith, Sandi W.
University/institution
Michigan State University
University location
United States -- Michigan
Degree
M.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1428971
ProQuest document ID
305458534
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/305458534
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