Abstract/Details

The influence of the social network: A phenomenological study of early adopter consumers


2009 2009

Other formats: Order a copy

Abstract (summary)

This qualitative phenomenological study explored the lived experiences of 20 early adopter consumers, who used social networks in their decision-making process to purchase a component or complete high-technology home entertainment system. Four core themes of communication, convenience, cost, and technology emerged. Subthemes encompassed face-to-face and electronic communication, ease of use, and ease of install. Findings from the themes implied early adopters make minimal use of the expertise of sales personnel, relying instead on their social networks for product-related advice and installation information; manufacturers should (a) know their competition, (b) understand the customer, and (c) realize new techniques in marketing or social networking are important with today’s innovative technological products.

Indexing (details)


Subject
Social psychology;
Social studies education;
Educational technology;
Information science
Classification
0451: Social psychology
0534: Social studies education
0710: Educational technology
0723: Information science
Identifier / keyword
Communication and the arts; Education; Psychology; Adopter categories; Diffusion of innovation; Early adopter; Information; Social networking; Technology
Title
The influence of the social network: A phenomenological study of early adopter consumers
Author
DeFrange Coston, Rita Louise
Number of pages
299
Publication year
2009
Degree date
2009
School code
0850
Source
DAI-A 71/06, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124042572
Advisor
Devrew, Lynne
University/institution
University of Phoenix
University location
United States -- Arizona
Degree
D.B.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
3411116
ProQuest document ID
520398820
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/520398820
Access the complete full text

You can get the full text of this document if it is part of your institution's ProQuest subscription.

Try one of the following:

  • Connect to ProQuest through your library network and search for the document from there.
  • Request the document from your library.
  • Go to the ProQuest login page and enter a ProQuest or My Research username / password.