Abstract/Details

Exploring the influence of user perception of spam on managers of small manufacturing firms in North Carolina


2010 2010

Other formats: Order a copy

Abstract (summary)

Unsolicited bulk email received by business users has increased exponentially in volume and complexity since the introduction of email. However, the factors that influence managers to purchase spam filters have never been fully documented or identified, only assumed. The purpose of this qualitative study was to identify, understand and document the concerns cited by email users that influence small business managers to implement a spam elimination solution. The problem addressed in this research was the lack of understanding and documentation of the issues that influence managers to expend time, resources, and effort to eliminate spam. This study was accomplished through a web-based survey of email users in small manufacturing firms in North Carolina. Fifty firms were selected from a list of small businesses provided by the North Carolina Chamber of Commerce and contacted to request permission for employee participation in the study. Representatives from four companies responded. The survey link was forwarded to each of them with the request to forward the link to internal email users. Sixty anonymous participants started the survey and 29 completed it. Results from the study indicated that influential factors in the decision to implement spam filters include the time spent deleting spam, lost productivity, and user annoyance. Few of the participants had been unable to perform their job responsibilities because of spam, however many cited the threat of viruses as a major concern. The lack of education of the users in the proper disposal and treatment of spam was evident in many of the responses. Further research needs to be done to determine how the education of users in the proper handling and disposal of spam would lessen the impact of the problem. The concerns mentioned by the survey participants all impact the decisions that managers use to justify a spam elimination solution. Increased productivity, reduction in time spent eliminating spam, and reduced frustration improve the performance of the employees and therefore the business.

Indexing (details)


Subject
Management;
Communication;
Information Technology;
Information science;
Small business;
Manufacturers;
Perceptions;
Electronic mail systems;
Spamming;
Network security;
Studies
Classification
0454: Management
0459: Communication
0489: Information Technology
0723: Information science
Identifier / keyword
Communication and the arts; Social sciences; Applied sciences; Email; Malware; North Carolina; Spam; Spam filter; Unsolicited bulk email
Title
Exploring the influence of user perception of spam on managers of small manufacturing firms in North Carolina
Author
Wilson, Darrell G.
Number of pages
124
Publication year
2010
Degree date
2010
School code
1443
Source
DAI-B 71/07, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124087696
Advisor
Osayamwen, Efosa
University/institution
Northcentral University
University location
United States -- Arizona
Degree
Ph.D.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
3414884
ProQuest document ID
613688900
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/613688900
Access the complete full text

You can get the full text of this document if it is part of your institution's ProQuest subscription.

Try one of the following:

  • Connect to ProQuest through your library network and search for the document from there.
  • Request the document from your library.
  • Go to the ProQuest login page and enter a ProQuest or My Research username / password.