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The web's fusion of public and private media confuses us
Clay Shirky is, for my money, the best and most helpful writer about the internet and society there is. His last book -Here Comes Everybody - helped me understand a ton of what was going on online, distilling vague thoughts into coherent principles. So when his new one - Cognitive Surplus: Creativity And Generosity In A Connected Age - slid through the letterbox last week, I pounced on it with great delight. It doesn't disappoint. There are revealing thoughts in every chapter and they're particularly important for people trying to do business on the internet, because they shed light on some fundamental motivations and forces that we often miss or misconstrue.
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