Abstract/Details

A qualitative study of the decision-making process for the use of complementary and alternative medicine (CAM)


2010 2010

Other formats: Order a copy

Abstract (summary)

The purpose of tins qualitative investigation was to assess the decision-making process underlying complementary and alternative medication (CAM) use. Prospect theory was applied to understand the risk-taking nature in the decisional event to use CAM. In-depth, personal interviews were conducted with 20 individuals (all avid CAM users). Participants were asked questions regarding their reasons for CAM use and decisions to use CAM. Qualitative analyses using multiple readings of interview transcripts were used to extract emergent themes.

Findings showed eight themes linked to the reasons for CAM decision making. A relationship between risk-taking and strength of evidence (credibility) was found. The decision to use was commonly initiated by assessing the credibility of the medicine before use. Participants' responses indicated a sequential pattern for CAM risk-taking: the more credible the CAM option, and the higher the perception of rewards based the individual's reference point, the higher the likelihood of deciding to engage in risk-seeking.

Indexing (details)


Subject
Alternative Medicine;
Psychology
Classification
0496: Alternative Medicine
0621: Psychology
Identifier / keyword
Health and environmental sciences; Psychology
Title
A qualitative study of the decision-making process for the use of complementary and alternative medicine (CAM)
Author
Kothari, Palak D.
Number of pages
39
Publication year
2010
Degree date
2010
School code
6060
Source
MAI 49/01M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124224930
Advisor
Marelich, William
University/institution
California State University, Fullerton
University location
United States -- California
Degree
M.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1486161
ProQuest document ID
753897723
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/753897723
Access the complete full text

You can get the full text of this document if it is part of your institution's ProQuest subscription.

Try one of the following:

  • Connect to ProQuest through your library network and search for the document from there.
  • Request the document from your library.
  • Go to the ProQuest login page and enter a ProQuest or My Research username / password.