Abstract/Details

The latent sphere of the network society


2010 2010

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Abstract (summary)

The intermingling of the online and offline spheres has seen a marked blurring and today IRL embraces all forms of identity. Women and mothers in particular, have long struggled with identity, and the rise in popularity of social media has provided them with a channel of connection in ways never before encountered. The power of women in social media is unmet by any other group. Companies seeking commercial benefit from this force of spending decision makers are attempting to infiltrate the mom blogger environment.

This thesis considers a mom blogger event run by Nestle in September 2009, and the negative reactions of the social media community, both towards the company and the bloggers who attended. Issues of social capital, identity work and the latent sphere of community present within the online realm are explored through a triangulated research methodology which provides an insightful picture of online communities and the organization and politicization of the space.

Indexing (details)


Subject
Social research;
Web Studies;
Mass communications
Classification
0344: Social research
0646: Web Studies
0708: Mass communications
Identifier / keyword
Communication and the arts; Social sciences; Bloggers; Blogs; Mom bloggers; Nestle; Twitter
Title
The latent sphere of the network society
Author
White, Joanne Isobel
Number of pages
113
Publication year
2010
Degree date
2010
School code
0051
Source
MAI 49/01M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124222608
Advisor
Echchaibi, Nabil
Committee member
Hoover, Stewart; Palen, Leysia; Slayden, David
University/institution
University of Colorado at Boulder
Department
Journalism
University location
United States -- Colorado
Degree
M.S.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1481175
ProQuest document ID
756054787
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/756054787
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