Abstract/Details

Critical success factors in barbecue restaurants: Do operators and patrons agree?


2010 2010

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Abstract (summary)

The research addresses a gap in the literature regarding the barbecue restaurant industry. Specifically, it examines whether barbecue restaurant operators have a thorough understanding of customer preferences. The research was a mixed methods study: four separate case studies were conducted of barbecue restaurants in specific areas of the United States, each of which represented one of the four major barbecue traditions. The case studies were used to create a model of success factor peculiar to barbecue restaurants.

The qualitative model was then tested by administering a survey to regular patrons of barbecue restaurants. Principal component analysis yielded a six-factor model explaining 68% of the variance. Patrons identified barbecue quality, convenience, side dishes, pork, alcoholic beverages, and tea as being important factors in restaurant selection. The model was further tested to determine whether customer attitudes differed in states with strong barbecue traditions and states without such a tradition. No significant differences were found.

Indexing (details)


Subject
Management;
Studies;
Success factors
Classification
0454: Management
Identifier / keyword
Social sciences; Barbecue; Customer preferences; Factors; Restaurant; Success; Success factors
Title
Critical success factors in barbecue restaurants: Do operators and patrons agree?
Author
Farrish, John Raymond
Number of pages
117
Publication year
2010
Degree date
2010
School code
0506
Source
DAI-A 72/04, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124460697
Advisor
Moreo, Patrick J.
Committee member
Hertzman, Jean; Kincaid, Clark; Olafson, Lori
University/institution
University of Nevada, Las Vegas
Department
Hospitality Administration
University location
United States -- Nevada
Degree
Ph.D.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
3439992
ProQuest document ID
852514606
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/852514606
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