Abstract/Details

Where Independence Meets Its Match: The Intersection of Musical Identity, Record Promotion and College Radio Programming


2010 2010

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Abstract (summary)

College Radio has long been championed for being one of the last independent voices on a radio dial dominated by corporate for-profit stations. While corporate stations program their playlists towards whatever is on the charts, independent programming has long been part of the appeal of college radio. However, college radio music directors are in constant contact with record promoters whose sole goal is to get their clients' records played on-air. While a notion of independence is central to college radio's musical identity, these record promoters hold a great deal of power in the decision making process. Upon investigation at WVU in the spring of 2008 and at WVU, Pitt and Washington & Lee in the Fall of that year, it appears that contact with certain record promoters, as opposed to a record's own merits, are the key factor in whether that record would be included on the playlist. It was discovered that seven record promotional houses account for a disproportionate number of all albums received and played by the college radio stations and function as more of a gatekeeper to the airwaves than the music directors themselves.

Indexing (details)


Subject
Journalism;
Mass communications
Classification
0391: Journalism
0708: Mass communications
Identifier / keyword
Communication and the arts
Title
Where Independence Meets Its Match: The Intersection of Musical Identity, Record Promotion and College Radio Programming
Author
Hawley, Aaron J.
Number of pages
65
Publication year
2010
Degree date
2010
School code
0256
Source
MAI 49/04M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124545431
Advisor
Magee, Sara
University/institution
West Virginia University
University location
United States -- West Virginia
Degree
M.S.J.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1490226
ProQuest document ID
859586830
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/859586830
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