Abstract/Details

An evaluative analysis of retail chains in the 21<sup>st</sup> century


2010 2010

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Abstract (summary)

The next phase in retail growth is all about change, which will be more about how retail stores connect, interact, and involve consumers in the buying process. The recent economic crisis shifted the buying habits of consumers and the next decade will bring a very different business environment for retail store chains. This research study was an evaluative analysis of retail chains in the 21st century to determine if there were empirical data to support the hypothesis that retail store chains can increase customer satisfaction and customer loyalty through allocation of resources to marketing, technology, and inventory management systems. The study surveyed participants that frequent several retail store chains, specifically, Wal-Mart, Target, and Kroger to better understand how they view the relationship between marketing, technology, and inventory initiative to retail store chains satisfying them as a customer and the relationship to customer loyalty. The results show that marketing, technology, and an inventory management system relates to customer satisfaction more so than customer loyalty. This research may help decision makers in implementing programs which may benefit their customers through improvements in satisfaction and loyalty.

Indexing (details)


Subject
Marketing;
Management;
Studies;
Retail stores
Classification
0338: Marketing
0454: Management
Identifier / keyword
Social sciences; 21st century; Inventory management; Marketing; Retail stores; Supply chain management; Technology
Title
An evaluative analysis of retail chains in the 21<sup>st</sup> century
Author
Grove, Leon Martez
Number of pages
166
Publication year
2010
Degree date
2010
School code
0850
Source
DAI-A 72/05, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124547091
Advisor
Sambare, Santosh
University/institution
University of Phoenix
University location
United States -- Arizona
Degree
D.B.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
3448382
ProQuest document ID
859923644
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/859923644
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