Abstract/Details

The need for affiliation: An examination of university students' loyalty toward MLB teams


2011 2011

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Abstract (summary)

The Social Identity Theory can play an important role in identifying the fan base for Major League Baseball (MLB) teams. The theory predicts that as one identifies more with a specific group or team, the level of loyalty felt toward that group or team would also increase. The present study examines the need for university students to affiliate with a group and the impact that affiliation may have on the loyalty felt toward a MLB team.

Two questionnaires were administered to a sample of in-state and out-of-state students at the undergraduate level from the University of Rhode Island (URI). The main purpose of the first questionnaire was to identify the MLB team of choice for the majority of the convenient sampled URI students (n = 209). The second questionnaire was administered (at a later date) to the same groups of students sampled for the first questionnaire. The second questionnaire's purpose was to (1) to collect general demographic information about each participant, (2) to compare in-state URI students' need for affiliation to out-of-state URI students' level of need for affiliation, and (3) to identify the level of sport fandom (loyalty) that each participant possesses for the given (favored) MLB team.

Results indicated that in-state students possessed higher levels of loyalty toward the MLB team of choice, while out-of-state students had a higher need to affiliate with a group. Results also indicated that there was a positive association between in-state students' level of need to affiliate and their level of loyalty felt toward the MLB team of choice for the majority of the URI students in the convenience sample.

Indexing (details)


Subject
Communication;
Mass communications;
Recreation
Classification
0459: Communication
0708: Mass communications
0814: Recreation
Identifier / keyword
Communication and the arts; Social sciences; Affiliation; Baseball; Fan; Loyalty; MLB; Social identity
Title
The need for affiliation: An examination of university students' loyalty toward MLB teams
Author
Keyes, Andrea C.
Number of pages
75
Publication year
2011
Degree date
2011
School code
0186
Source
MAI 49/05M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124600727
Advisor
Mundorf, Norbert
Committee member
Bueno de Mesquita, Paul; Wood, Steve; Xiao, Jing Jian; Ye, Yinjiao
University/institution
University of Rhode Island
Department
Communication Studies
University location
United States -- Rhode Island
Degree
M.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1491437
ProQuest document ID
865642069
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/865642069
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