Recovering from Hurricane Katrina: Small business owners conquer Katrina: A mixed methodology study

2011 2011

Other formats: Order a copy

Abstract (summary)

On August 29, 2005, residents of Alabama, Louisiana, and Mississippi's Gulf Coast Regions faced death and destruction as Hurricane Katrina made landfall. The hurricane presented numerous challenges to the Gulf Coast Region; hence, many residents continue to rebuild more than five years later. Small business owners, in particular, comprise one of the populations hardest hit.

Prior research identified barriers to recovery hindering small business owners post-Hurricane Katrina. The purpose of the current research is to determine how "recovered" small businesses overcame financial barriers post Hurricane Katrina. This study examines the recovery process from the small business owners' perspective and evaluates the strategies undertaken by "recovered" owners prior to and after the storm. The researcher explores the crisis planning, crisis management and resiliency frameworks, as well as the impacts of issues encountered after the storm. Through the mixed methods research design, this research investigates the lived experiences of small business owners in Hancock County, Mississippi and offers effective recovery strategies to future business owners threatened by natural disasters. The researcher utilized survey research and conducted five in-depth interviews to capture business owners' responses to loss during the hurricane. Demographic information was calculated and analyzed for the quantitative data and content analysis occurred for the qualitative data.

Key findings indicate that successful small business owners utilized the following strategies during the recovery process: expansion of customer base, community collaboration, adjustment of business objectives and personal or self-insurance. The findings of this research contribute to small business owners' understanding of essential components of recovery; thus, improving recovery timelines. The highlighted strategies also advance the understanding of the relationship between crisis planning prior to a disastrous event and the increased ability to recover after a crisis. Businesses in hurricane-prone areas continue to face the threat of disaster; however, with knowledge and effective strategies from this research, businesses have the tools to conquer the uncertainty with success.

Indexing (details)

Small business;
Disaster recovery;
Emergency preparedness;
0454: Management
Identifier / keyword
Social sciences; Crisis management; Disaster recovery; Hurricane Katrina; Mississippi; Small business
Recovering from Hurricane Katrina: Small business owners conquer Katrina: A mixed methodology study
Adams, Penny Madonna
Number of pages
Publication year
Degree date
School code
DAI-A 72/07, Dissertation Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
Annulis, Heather
The University of Southern Mississippi
University location
United States -- Mississippi
Source type
Dissertations & Theses
Document type
Dissertation/thesis number
ProQuest document ID
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
Access the complete full text

You can get the full text of this document if it is part of your institution's ProQuest subscription.

Try one of the following:

  • Connect to ProQuest through your library network and search for the document from there.
  • Request the document from your library.
  • Go to the ProQuest login page and enter a ProQuest or My Research username / password.