Abstract/Details

The use of social media to communicate child health information to low-income parents: A formative study


2011 2011

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Abstract (summary)

The Internet, and specifically web 2.0 social media applications, offers an innovative method for communicating child health information to low-income parents. The main objective of this study was to use qualitative data to determine the value of using social media to reach low-income parents with child health information. A qualitative formative evaluation employing focus groups was used to determine the value of using social media for dissemination of child health information. Inclusion criteria included: (1) a parent with a child that attends a school in a designated Central Texas school district; and (2) English-speaking. The students who attend these schools are generally economically disadvantaged and are predominately Hispanic. The classic analysis strategy was used for data analysis. Focus group participants (n=19) were female (95%); White (53%), Hispanic (42%) or African American (5%); and received government assistance (63%). Most had access to the Internet (74%) and were likely to have low health literacy (53%). The most preferred source of child health information was the family pediatrician or general practitioner. Many participants were familiar with social media applications and had profiles on popular social networking sites, but used them infrequently. Objections to social media sites as sources of child health information included lack of credibility and parent time. Social media has excellent potential for reaching low-income parents when used as part of a multi-channel communication campaign. Further research should focus on the most effective type and format of messages that can promote behavior change in this population, such as story-telling.

Indexing (details)


Subject
Public health;
Web Studies
Classification
0573: Public health
0646: Web Studies
Identifier / keyword
Health and environmental sciences, Communication and the arts, Health communication, Health promotion, Low-income, Parents
Title
The use of social media to communicate child health information to low-income parents: A formative study
Author
Stroever, Stephanie Jean
Number of pages
78
Publication year
2011
Degree date
2011
School code
0219
Source
MAI 49/06M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124705538
Advisor
Hoelscher, Deanna M.
Committee member
Mackert, Michael S.; McAlister, Alfred L.
University/institution
The University of Texas School of Public Health
Department
Health Promotion & Behavioral Sciences Management
University location
United States -- Texas
Degree
M.P.H.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1494830
ProQuest document ID
875815846
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/875815846
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