Abstract/Details

The civic responsibility of professional sports teams: Exploring the role of a team in its community


2011 2011

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Abstract (summary)

The goal of this research was to examine the way professional sports teams communicate with and impact the community in the markets that support them. In the new age of media, professional athletes and teams and undergoing a fundamental shift in the way they interact with the people around them. The research here is meant to study what interactions a team should be undertaking to develop relationships with its community.

To do this, the concept of "civic responsibility" will be introduced and then discussed. The beginning portions of this thesis will define what exactly is meant by civic responsibility and how it applies to professional teams and their roles in today's communities.

This paper's research portion will first discuss the ways teams can communicate with the local community members, taking into consideration the role that a team can play in producing that information. Then, individual teams will be examined in case studies designed to spotlight effective community relations tactics that have been successfully integrated by modern teams. The noteworthy aspects of these campaigns will be accumulated into a series of best practices following the conclusion. These suggestions are intended to be considered by today's sports teams both as an educational tool and potential tactics for use in professional practice.

Indexing (details)


Subject
Sports Management;
Communication;
Studies
Classification
0430: Sports Management
0459: Communication
Identifier / keyword
Communication and the arts; Social sciences; Civic responsibility; Community relations; Sports team community
Title
The civic responsibility of professional sports teams: Exploring the role of a team in its community
Author
Bonefeste, Adam Joseph
Number of pages
101
Publication year
2011
Degree date
2011
School code
0208
Source
MAI 50/01M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124786711
Advisor
Floto, Jenn
Committee member
Swerling, Jerry; Thorson, Kjerstin
University/institution
University of Southern California
Department
Strategic Public Relations
University location
United States -- California
Degree
M.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1496955
ProQuest document ID
884347941
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/884347941
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