Abstract/Details

Internships in Public Relation and Advertising: The Nature of the Experience From the Student's Perspective


2011 2011

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Abstract (summary)

This qualitative content analysis examines the nature of experience of public relations and advertising interns. Three decades of scholarly inquiry into the internship experience has provided little insight into the actual experience of the interns themselves. Yet what is learned directly from their individual experience can provide both educators and professionals valuable insight for enhancing the learning process. The following study is a qualitative content analysis of journals and focus groups of undergraduates enrolled in public relations and advertising internships/practicums. The interns' experience follows four themes: (1) the perception of importance; (2) perceived learning benefits; (3) influence of supervisors; and (4) the quest for meaningful work. Through these themes, the experiential learning cycle is evidenced as students reflect, conceptualize, and experiment through their experience.

Indexing (details)


Subject
Marketing;
Mass communications;
Higher education
Classification
0338: Marketing
0708: Mass communications
0745: Higher education
Identifier / keyword
Communication and the arts; Education; Social sciences; Advertising; Experiential learning; Internship; Public relations
Title
Internships in Public Relation and Advertising: The Nature of the Experience From the Student's Perspective
Author
Gugerty, Catherine A.
Number of pages
90
Publication year
2011
Degree date
2011
School code
0206
Source
MAI 50/01M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781124777429
Advisor
Liu, Scott
Committee member
Mitrook, Michael; Werder, Kelly
University/institution
University of South Florida
Department
Mass Communications
University location
United States -- Florida
Degree
M.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1496782
ProQuest document ID
890095208
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/890095208
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