Abstract/Details

The development of the junior wear industry 1926–1930


2008 2008

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Abstract (summary)

This study examines the debate over the “junior” size category in the social cultural context of the 1920s. Through analysis and interpretation of articles that discussed this transition found in Women’s Wear Daily from 1926 through 1930, this research clarifies when the concept of “junior is a size, not an age” began and how it affected the fashion industry. The results of this research establish that “junior is a size, not an age” (Mfrs. debate meaning of junior wear, 1928, pp. 3 and 16) which, although not stated explicitly, could be implied as early as February 4, 1926 in Women’s Wear Daily. The search for the definition of “junior” led to the emergence of a new size category that has grown, evolved, and maintained a strong presence today in the ready-to-wear apparel market.

Indexing (details)


Subject
American history;
Design;
Modern history
Classification
0337: American history
0389: Design
0582: Modern history
Identifier / keyword
Communication and the arts; Social sciences
Title
The development of the junior wear industry 1926–1930
Author
Mestres, Jaime
Number of pages
69
Publication year
2008
Degree date
2008
School code
0133
Source
MAI 50/03M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781267004284
Advisor
Wilson, Laurel
University/institution
University of Missouri - Columbia
University location
United States -- Missouri
Degree
M.S.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1504616
ProQuest document ID
905174539
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/905174539
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