Abstract/Details

Organizational Development and Marketing Strategies to Increase Wintertime Revenues for the City of Ely, Minnesota


2011 2011

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Abstract (summary)

The purpose of this qualitative case study is to offer the city of Ely, Minnesota, at the heart of Minnesota's northern country, an opportunity to increase their seasonal business traffic to a year round potential. The project will give prescriptions on creating a potentially stronger internal organization, which will improve their chances of success. The project further examined the marketing of Ely as a brand for increasing wintertime activities, which will assist the city in gaining needed tax revenue. The study examined successful real world marketing plans in communities across the United States, such as the city of Laramie, WY (2006) and the city of Spokane, WA (2000), and concludes with a framework for the city to gather market research data on their own accord. By comparing successful techniques against those that have failed, this study hopefully created a strong foundation for future growth in the City of Ely.

Indexing (details)


Subject
Marketing;
Management;
Public administration;
Studies;
Organization development
Classification
0338: Marketing
0454: Management
0617: Public administration
Identifier / keyword
Social sciences; Marketing strategies; Organizational strategies
Title
Organizational Development and Marketing Strategies to Increase Wintertime Revenues for the City of Ely, Minnesota
Author
Vukich, Michael D.
Number of pages
45
Publication year
2011
Degree date
2011
School code
0614
Source
MAI 50/04M, Masters Abstracts International
Place of publication
Ann Arbor
Country of publication
United States
ISBN
9781267179142
Advisor
Welsh, R. John, Jr.
Committee member
Burns, Erik
University/institution
The College of St. Scholastica
Department
Management
University location
United States -- Minnesota
Degree
M.A.
Source type
Dissertations & Theses
Language
English
Document type
Dissertation/Thesis
Dissertation/thesis number
1506390
ProQuest document ID
923280193
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Document URL
http://search.proquest.com/docview/923280193
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