Organizational Development and Marketing Strategies to Increase Wintertime Revenues for the City of Ely, Minnesota
The purpose of this qualitative case study is to offer the city of Ely, Minnesota, at the heart of Minnesota's northern country, an opportunity to increase their seasonal business traffic to a year round potential. The project will give prescriptions on creating a potentially stronger internal organization, which will improve their chances of success. The project further examined the marketing of Ely as a brand for increasing wintertime activities, which will assist the city in gaining needed tax revenue. The study examined successful real world marketing plans in communities across the United States, such as the city of Laramie, WY (2006) and the city of Spokane, WA (2000), and concludes with a framework for the city to gather market research data on their own accord. By comparing successful techniques against those that have failed, this study hopefully created a strong foundation for future growth in the City of Ely.
0617: Public administration