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Herrmann Simon, Martin Fassnacht, Preismanagement: Strategie – Analyse – Entscheidung – Umsetzung Gabler-Verlag, Wiesbaden 2009, 3. Auflage, 613 Seiten, ISBN-13: 978-3409391429, 59,90€
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Copyright Springer Science & Business Media Nov 2009
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