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"The Day-Glo Brothers: The True Story of Bob and Joe Switzer's Bright Ideas and Brand New Colors" by Chris Barton. Joe and Bob Switzer were very different brothers. Bob was a studious planner who wanted to grow up to be a doctor. Joe dreamed of making his fortune in show business and loved magic tricks and problem solving. When an accident left Bob recovering in a darkened basement, the brothers began experimenting with ultraviolet light and fluorescent paints. Together they invented a whole new kind of color, Day-Glo, that glows with an extra-special intensity.