CNN wants slice of Latino market; The network will launch a Spanish programming service for broadcast stations.

Looking to tap the wealth of U.S. Latinos, CNN is planning to introduce a Spanish-language programming service tailored for broadcast TV stations next year.

The service, CNN Latino, is being designed as an eight-hour programming block featuring news, documentaries, talk shows and lifestyle programming. It is expected to launch in late January in Los Angeles on independent station KBEH-DT Channel 63 and eventually be carried by TV stations in other cities.

CNN Latino comes 15 years after the Atlanta-based news organization launched CNN en Espanol, a 24-hour Spanish-language news network available in about 30 million homes in Latin America and 7 million homes in the United States. CNN en Espanol also provides news feeds for Spanish-language radio stations.

With CNN Latino, the company is attempting to diversify by providing a syndicated block of entertainment shows -- not just news -- to share in the increasing amount of advertising dollars...