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In celebrating Flexible Packaging magazine's 15 year anniversary, it creates a unique opportunity for us to look back from where we came and also forward as to where we are headed with regard to the bright and exciting opportunities that the future will hold for the flexible packaging industry, and in particular, the popular standup pouch packaging format.
Looking back over the past 15 years and beyond, we can surely see that the flexible packaging industry has been veiy busy creating a "re-packaging revolution" that has now spearheaded a shift into a new age of packaging standardization which is clearly underway.
The elegant and modern standup pouch and other evolving forms of flexible packaging will continue to change the world as we see it on so many levels.
The standup pouch can be produced in a multitude of formats and designs including the popular classic trapezoidal shape or customized with a unique shape to provide not only distinction on the shelf, but to also add style, convenience and added functionality to suit an ever increasing array of product applications. The standup pouch can be customized from a basic laminated structure to a multi-layer barrier material to accommodate an oxygen sensitive product or the most complex application. It can be beautifully printed with multiple color rotogravure, flexography or digital printing and even successfully full parrel labeled for initial new market introductions.
The standup pouch can be produced on-line from rollstock or provided as a pre- made pouch - ready for filling and sealing, mainly dependent upon complexity of application, volume or operator core competency. Incorporate a reclosable zipper, slider, memory strip, spout or dispensing feature and you have a highly functional package which offers broad consumer appeal on a multitude of levels.
The standup pouch has proven to add value and create marketing opportunities where a traditional rigid container may fall short. In some cases, companies have partnered the standup pouch with rigid packaging to create both a choice for their customers, and a clever marketing strategy utilizing the pouch as a refill to promote brand loyalty and address desired sustainability at the same time. This approach also provides an opportunity to create a "transitional strategy" toward the standup pouch as the possible primary package...