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A Natural Experiment: Using Immersive Technologies to Study the Impact of "All-Natural" Labeling on Perceived Food Quality, Nutritional Content, and Liking

Liu, Rebecca; Hooker, Neal H; Parasidis, Efthimios; Simons, Christopher T.  Journal of Food Science Vol. 82, Iss. 3,  (Mar 2017): 825-833.

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