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MUMBAI: Nick is rolling out 'The Big Green Help', an initiative aimed at igniting "real action" from kids for environmental change. While the kid's broadcaster has roped in Alpenliebe Mangofiiz as the title sponsor, Idea has come on board as the associate sponsor.
According to the Nick & IMRB Kidscan research, over 70 per cent of kids wish to save earth, but lack action routes. With the idea of 'Timepass mat karo, Earth Ke Liye Kuch Karo', 'The Big Green Help' has been made relatable and relevant to the kids of today.