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As Television Changes, So Does EM
When we started Electronic Media in 1982 as a supplement to Advertising Age, the television world was in a state of transitionbut to what and where nobody knew.
Would television and the computer converge? Would interactive TV enable viewers to play video games and order groceries? And where did this new upstart, subscription TV, fit in?
We didn't know, of course, whether any of these wonderful things would happen, so in hosting our new publication we decided to hedge our bet, No matter which way television would go-closer to the computer,...