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| Broadcast | Sinclair Newscasts Morphing Into Content Clearinghouse
Rumors of the demise of Sinclair Broadcast Group's News Central have been greatly exaggerated.
It is not dying, but rather evolving into an operation that will be crucial to building Sinclair's digital and Web platforms, the company said.
"The essence of what we're doing is not going away," David Amy, Sinclair executive VP and chief financial officer, told TelevisionWeek last week. "We're going to be using News Central as a backbone to launch and build our digital and Internet and convergent strategies. We believe they will play an essential role in the future of our business."
Sinclair launched the News Central unit in 2002 to produce a single newscast that could be run on any of the 58 stations the group owns, operates or provides services for. It was designed to make newscasts possible for stations that could not otherwise afford them.
After this month, News Central will no longer produce a fully packaged newscast for its stations, but will...