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Affiliates of growing net post strong prime-time gains in November
While most Big Four network affiliates suffered further ratings erosion to cable during the sweeps, stations carrying the WB's hot prime-time schedule were able to blunt cable's advances. A majority of WB affiliates in markets metered by Nielsen Media Research posted strong year-to-year primetime and sign-on-to-sign-off share increases in November.
In New York, Tribune Broadcasting's WPIX was the only network affiliate not to lose share in prime time, holding steady from November 1997 with a 6.2 rating/9 share (NSI, Oct. 29-Nov. 24). WPIX's 10 p.m. newscasts during the month often relied on WB prime-time shows for story ideas, with solid results.
On Nov. 9, following a heavily promoted 7th Heaven episode that featured the shooting of lead character...