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MAJOR CHANGES ARE IN STORE FOR THE Birmingham, Ala., television market, as Nielsen Media Research is expected to absorb three other Alabama cities into the Birmingham designated market area (DMA) by the end of 1998. The move would vault Birmingham from 51st among U.S. TV markets into the high 30s and enable stations to raise their advertising rates significantly.
The addition of Tuscaloosa, Anniston and Gadsden (all ranked lower than 200) into the Birmingham DMA "is being discussed," said Jack Loftus, a Nielsen representative. "We are warning our clients in the market that this could happen in November 1998," Loftus said.
The expansion of the market would be a windfall for Birmingham's six TV stations, though some smaller television...